These promotional rulers are effective no matter what type of company you run. If you're in charge of a carpentry or home improvement business, hand out custom rulers with your company name so your customers are reminded of the terrific work you did for them before. Or, if you do fine detailed interior decorating, hand out promotional rulers along with your business cards to show them how your work measures up to expectations.
Even at large trade shows and expositions, custom rulers ensure that the people who come to speak with you will remember your name. If your company has a table at one of these events, put your name, contact information and a slogan on the rulers to remind potential customers of your business. Because these rulers will be with the recipients for a good long while, your chances of gaining customers are higher.